Cabrillo Marine Aquarium
Brand Identity
Layout Design
Merchandise
2023
Brand Identity
Layout Design
Merchandise
2023
Cabrillo Marine Aquarium is a non-profit aquarium serving the greater Los Angeles area since 1935. Despite its exponential growth over the years, CMA’s visual identity has stayed virtually the same since 2009.
When brainstorming the revamp, I wanted to feature the importance of volunteer work in the Aquarium’s day-to-day operations. Because community outreach has been a major component since CMA’s conception, the new visual identity had to appeal to anybody in the community interested in marine life. Also integral was the incorporation of kid-friendly elements for CMA’s K-12 marine science education programs.
I also wanted to avoid the conventional deep blues often used in aquarium branding, and instead focus on a vibrant palette that reflected CMA’s equally as vibrant marine life. The end result is a bright, modernized visual identity unique to Cabrillo Marine Aquarium’s cause.
When brainstorming the revamp, I wanted to feature the importance of volunteer work in the Aquarium’s day-to-day operations. Because community outreach has been a major component since CMA’s conception, the new visual identity had to appeal to anybody in the community interested in marine life. Also integral was the incorporation of kid-friendly elements for CMA’s K-12 marine science education programs.
I also wanted to avoid the conventional deep blues often used in aquarium branding, and instead focus on a vibrant palette that reflected CMA’s equally as vibrant marine life. The end result is a bright, modernized visual identity unique to Cabrillo Marine Aquarium’s cause.
