Fragrantica
Brand Identity, 3D Product Visualization, UI Design
2023
Brand Identity, 3D Product Visualization, UI Design
2023
Fragrantica is a popular online encyclopedia of perfumes and a community for fragrance lovers. Despite its widespread use in the online lifestyle/beauty world, Fragrantica’s current visual identity is often described as clunky and outdated.
As an avid user of the website myself, I wanted to envision a new Fragrantica UI and identity that reflected the website’s standing as one of the largest perfume communities on the internet. This new identity had to be sleek to balance out the troves of data on every page of the website—too many elements on one page, and the website’s content could easily overwhelm users. To supplement the sleek UI, I 3D modeled promotional posters for a representative “Fragrantica” bottle, as well as popular real life fragrances like Bitter Peach by Tom Ford and The Noir 29 by Le Labo.
As an avid user of the website myself, I wanted to envision a new Fragrantica UI and identity that reflected the website’s standing as one of the largest perfume communities on the internet. This new identity had to be sleek to balance out the troves of data on every page of the website—too many elements on one page, and the website’s content could easily overwhelm users. To supplement the sleek UI, I 3D modeled promotional posters for a representative “Fragrantica” bottle, as well as popular real life fragrances like Bitter Peach by Tom Ford and The Noir 29 by Le Labo.
