Koneko
Product Design
Packaging Design
3D Product Visualization
2023Packaging Design
3D Product Visualization
Koneko is a US-based blind box keyring toy launched in 2023. As of today, more than 1000 units have been sold to customers worldwide. Every step of its visual identity—the 3D sculpts, online store, sales posters, and promotional photos were conceptualized and created by myself. Through close collaboration with my manufacturer, I familiarized myself with Pantone color guides and went through multiple iterations of the final product before giving the OK for mass production.
Koneko’s main audience are teenagers and young adults in Asia and the US. Thus, the brand needed an identity that showcased its playful nature, but also felt nostalgic. Koneko takes inspiration from Asian blind box brands such as Sonny Angel and Popmart.
Koneko’s main audience are teenagers and young adults in Asia and the US. Thus, the brand needed an identity that showcased its playful nature, but also felt nostalgic. Koneko takes inspiration from Asian blind box brands such as Sonny Angel and Popmart.
